Originally Posted by Osiris
So, lets see what the FTC have to say, in their own words:
Guides Concerning the Use of Endorsements and Testimonials in Advertising
Yep, look at Section 255.5, if they don't disclose that they have been materially compensated for the promotion, they have broken the law.
Interestingly, Example 7 is specifically about Video Games & Videogame hardware.
Oh, let the games begin. :D
My fingers are ready to report!